Top 
News > Final Results Expected in the MINI/Burton Creative Use of Space Contest

Final Results Expected in the MINI/Burton Creative Use of Space Contest

Creative Use of SpaceGetting the most out of the least. It’s the concept behind MINI and Burton’s “Creative Use of Space” contest, rewarding riders for their exhibition of creativity during runs at Burton Open events staged earlier this year.

The competition is meant to favor those who go beyond simply throwing down a technically sound routine and incorporate real imagination into their execution.

According to a statement provided by MINI on Facebook, the contest is meant to reflect its brand philosophy by “using limited space as creatively as possible” – a notion the company uses as the backbone of its car design and manufacturing process.

Top spot will not only come with creative credibility, as both the male and female winner will rake in a $25,000 cash prize.

Burton and MINI will compensate fan participation as well, selecting one lucky fan who participated in the voting process and providing them with an all expense paid trip for four to one of the Burton Global Open Series events in the 2011/12 season.

Luckily for the fan, that includes the events in New Zealand, Asia and Europe.

Beginning with the 2011 Burton European Open, which took place in Laax, Switzerland, in January, camera crews followed male and female riders during halfpipe and slopestyle runs in an attempt to find the athlete who “reflects maximum creativity, interaction with the environment and personal style.”

That same process continued at the Burton Canadian Open (Calgary) and Burton U.S. Open (Stratton), held in February and March, respectively.

Only runs from the semi-finals and finals of each competition were eligible.

Tricks deemed most in line with the contest’s aim were posted to MINI’s Facebook Fan Page (facebook.com/MINI) where fans could vote for their favorite display of aerial artistry by ‘liking’ the entry.

Sven Thorgren (SWE) and Ty Walker (USA) emerged from the European Open with the most fan votes, while Scotty James (AUS) and Cilka Sadar (SLO) nabbed the highest tallies after the Canadian event.

Those four entrants were joined by the remaining two finalists, Yale Cousino (USA) and Kjersti Buass (NOR), both qualifying from the U.S. Open.

The final overall vote opened on April 5 and closed by April 10. All that’s left now is waiting for results to be released in the upcoming days.

The Burton Global Open Series is one of the most progressive competitive snowboard series in the world. With events scheduled year-round and in four countries, the BGOS boasts the most lucrative cumulative prize purse in the sport – over $800,000 – with equal prize money to men and women.

-Ryan O'Leary

Powered by JReviews

Add comment


Security code
Refresh