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Vail Resorts Subsidiary Buys SkiReport.com

ski_reportA division of Vail Resorts, Mountain News Corp., publisher of the snow sports website OnTheSnow, purchased San Francisco-based SkiReport.com.

The two websites will be merged for the 2011-2012 ski season. Annual visitors to the OnThe Snow website is expected to increase from 9.6 million to 12 million.

The acquisition increases Mountain Corp.'s mobile-application base in North America from 85,000 to 945,000. The SkiReport mobile platform consists of an iPhone and Android application that has been downloaded about  860,000 times.

"This acquisition positions us well to take advantage of the strong growth we are seeing in mobile platforms around the world," said Chad Dyer, global managing director of Mountain News.

“The SkiReport mobile user base coupled with our powerful online portal instantly makes OnTheSnow the market share leader in reaching skiers and snowboarders through all channels in North America, creating both a terrific user experience and an excellent opportunity for our advertising partners,” Dyer added.

OnThe Snow provides reports on snow conditions to over 1,500 websites around the world and more than 800 radio stations in North America.

Financial terms were not disclosed in the announcement.

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