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SIA Releases 2011 Youth Snow Sports Market Intelligence Report Hot

SIA_Youth_ReportSnow Sports Industries America (SIA) has released their 2011 Youth Snow Sports Market Intelligence Report, covering the involvement of kids 17 and under in the snow sports market. This fourth edition of SIA’s report touches on a variety of ways kids are influencing the market, including product trends, participation, and retail sales.

Kids are unbelievably influential demographic in the market, and last season youth related snow sports products represented $296 million in sales. With such a wide variety of options of kids as consumers, it is becoming more difficult to hold their interest with a particular brand. The 2011 Youth Snow Sports Market Intelligence Report’s findings can give marketers insight into the demographic.

“If you need to take a closer look into the kids’ snow sport market, this is the place to get everything you need,” said Kelly Davis, the Director of Research at SIA.

If you’re a member of SIA, you can receive a copy of the Youth Snow Sports Market Intelligence Report for no additional cost.  For non-members, the report is $425, though students can purchase it at a reduced cost.

Some highlights of the Youth Snow Sports Market Intelligence Report Include:

-The most popular snow sport for kids is snowboarding, with boys dominating participation -The only youth apparel item that outsells adults are alpine suits
-Girl's snowshoe popularity grew last season, translating to a 114% increase in girl’s showshoe sales
-With high safety concerns for the youth market, helmet sales continued to increase; up 17% in unit sales last season
-Despite the decline of snowboard sales overall, freeride boards were up 38% in sales
-739,000 kids participated in cross-country skiing last season
-Specialty shops bring in the most youth snow sports sales, accounting for $191 million

The SIA covers all aspects of the snow industry, including demographics, consumer opinions and behavioral patters, weather patterns, snow sports participation, overall market analysis, and more. SIA also offers a variety of other Market Intelligence reports, including reports on women in the industry and the industry as a whole.

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