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Paul Frank Iconic Artwork to Appear on Skis and Snowboards Hot

Paul Frank meets SnowFabPaul Frank meets SnowFabEven if you don’t know who Paul Frank is, you will certainly recognize his most popular and omnipresent creation, Julius the Monkey. Julius can be found on everything from watches to headphones, books, eyewear, apparel, and other hip, branded merchandise across the globe working in collaboration with the legendary artist, Paul Frank, and his team based in San Diego, California.

The new line of Paul Frank Industries skis and snowboards were unveiled this weekend at the annual Snowsports Industries America (SIA) trade show in Denver, Colorado.

The initial line—licensed and produced by San Diego’s SnowFab private label supplier—will feature several models for juniors and adults in both skis and snowboards featuring a number of the beloved Paul Frank graphics gracing the top coats of the winter play toys.

The products will be available to consumers for the 2010/2011-winter season at progressive winter sports and premium lifestyle retailers worldwide.

Paul Frank designs are primarily inspired by modernism and a passion for art in everyday objects, with its roots as a low-fidelity accessories company out of garage in a southern California beach town.

“We consider Paul Frank a dynamic lifestyle brand,” says SnowFab CEO Ludo Boinnard, “and we are excited about introducing skis and snowboards to the distinctive label.”

SnowFab is also introducing a line of limited edition Rockstar Energy Skis for the upcoming season.

Paul Frank products are available in retail outlets such as Bloomingdales, Nordstrom, Macy’s and at flagship Paul Frank store locations.

 

Aaron Bible

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