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Volcom Lets Kids Ride Free Hot

Peanut Butter and Rail JamPeanut Butter and Rail Jam lets everyone ride for freeSurfboarding, skateboarding and snowboarding company, Volcom, is initiating a grass roots campaign titled, “Let the Kids Ride Free”. The campaign tours year round, offering kids across the world opportunities to participate in surf, skate and snowboard competitions free of cost.

The movement is in response to a growing number of extreme sport competitions that promise lucrative cash prizes in exchange for a steep entry fee.

This winter, Volcom is focusing on their “Volcom Stone’s Peanut Butter and Rail Jam” competition. The tour will make 18 stops throughout the United States beginning and ending in Mammoth, California. The international leg of the tour will make stops in some of Europe’s most coveted ski and snowboard destinations, including Switzerland, Austria, Sweden, Italy and Germany, among other countries.

Volcom's intetions with this even is to inspire friendly competion and a community-based gathering. The judges wander the course watching all the participants, disregarding how many times a boarder falls. They’re more interested in the tricks that can be pulled off by the young talent.

Unlike a traditional rail jam where the three rails are placed from top to bottom of the slope, the Peanut Butter and Rail Jam has the rails placed side by side. Volcom hopes this will keep the boarders in a tighter assembly, promoting camaraderie amongst a group of people that would otherwise not snowboard together.

The competition is divided into groups, including the15 and under, 16 and over, girls and open. Volcom promises lots of good swag for their participants—prizes, Volcom apparel and, of course, peanut butter and jelly sandwiches! Everyone get to go home with something.

Essentially, Volcom has made a nice alternative to the super-intense rail jam competitions that have swept the snowboard world the last few years. It gives kids of all skill levels a chance to compete in a top-notch competition without the fees and pressure that would normally surround a competition.

If you’re looking to participate in a rail jam, meet some like-minded people, or simply eat some peanut butter and jelly, register for Volcom’s “Let the Kids Ride Free” competition at: volcom.com/ltkrf/

 

Max Selim

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